Yes and no.
Technically speaking, yes Italian tiles are made using higher-quality raw materials and benefit from ongoing research and development. That means better durability, more refined looks, and consistency across batches. Factories in Sassuolo lead the world in tile innovation it’s not just marketing, it’s fact.
But no, if you're doing a quick renovation or you're on a really tight budget. In that case, a cheaper tile from another country might still do the job just be aware it may not last as long or look as sharp over time.

Both are made from clay, but porcelain is denser and less porous, making it ideal for floors, outdoor areas, and wet zones like bathrooms. Ceramic is lighter and usually cheaper, great for walls or low-traffic areas. It’s not about which is “better” it’s about what suits your space and lifestyle.

No, it’s risky. Wall tiles aren’t designed to handle foot traffic. They can be too thin, too slippery, or not strong enough. Always check tile ratings if it’s not rated for floors, skip it or you’ll end up replacing it sooner than you think.

If we're bringing tiles in from Italy just for you, the lead time is usually 4 to 5 months. That includes shipping, customs clearance, and delivery to Christchurch. We know that sounds like a long time but it’s the trade-off for getting exactly what you want, straight from some of the best manufacturers in the world. If you're working to a tight schedule, we recommend talking to us early in the planning stage or choosing from what we already have in stock.

Not usually with porcelain, because it’s already very dense and non-porous. But if you're using ceramic or low-fired tiles, or if you’ve chosen a tile with a matte or textured surface, sealing might help. Grout, on the other hand, often does need sealing to stay clean and stain-free.